Södra City

Södra City is leading the way to the city of the future. That ambition is the guiding idea in the graphic identity BAS ID has developed. The shape of buildings and the direction of the district form the word mark, typography and graphics.

The shape of the buildings functions as graphic elements, for branding and guidance.

Seasons in the city, along with its gray base palette, makes the colors of the identity.

A completely new area with both new, renovated, and old properties including offices, hotels, and residences. Here, a vibrant neighborhood is being created with a central location in Uppsala. A few blocks from the city center, between Juvelen in the north and Stadsparken in the south, a new district is taking shape. With its unique city location, it&#8217;s easy and natural to be part of a context both locally and internationally. The neighborhood will become a natural part of Uppsala&#8217;s new green pathway, focusing on the environment, health, and sustainability.
Vasakronan is driving the development of a sustainable district here, with forward-looking solutions and local engagement. They aim to be a significant part of the discussion around green health. Here, we make it easy to utilize climate-smart solutions, experience green environments, understand, and contribute to a circular system. A visionary neighborhood that inspires innovation. Visionary, humanistic, and an important part of the circular system.
BAS Scope: Strategy, brand platform, conceptual functions and commercial mix, concept, insight, vision, and concept development. Concepts for the different properties as well as an overarching vision and concept. Graphic profile and communication. In the project&#8217;s early stages, BAS led the process as a facilitator in workshops.
House architects: White Arkitekter 
Client: Vasakronan Uppsala

Södra City, a vision of a neighborhood where health, people, future businesses, and ideas come together.

Sunprime Protaras Beach

The lounge bar and pool area are well connected and create a relaxing meeting point with seaview.

The interior is reflecting the surrounding atmosphere of nature, but in a modern and minimalistic look. With natural materials and colors in contrast to a darker blue color. With new architectural elements a unique look is created, such as the pool tiling viewed from the pool area and from the hotel rooms above. The hotel is located in Cyprus and is one of the resorts in Sunprime collection for Ving.
Being a long-term partner to Ving, BAS constantly develops and designs the hotels located in the Mediterranean area, Canary Islands and Asia. Sunprime is dedicated to adults with high expectations of a relaxed holiday. The design and interior are adapted to the local ambiance and always features excellent sports activities, food and beverage and spa experiences.

Sunprime Protaras Beach, a hotel located by the beautiful beach and the crystal-clear ocean.

Sunprime Pollensa Bay

Our work includes concept and design for layout and all parts of the resort, including lobby, restaurant, gym, pool area. We have a holistic view from strategy to interior architecture and graphic identity.

To be able to present the project in an early stage we do 3D visualizations. These images shows rendering and result.

The Prime Lounge Suite offers a cozy patio where you can enjoy evenings in comfortable lounge furnitures.

The concept has a holistic approach to the rooms identity and implementation, it possesses work of both interior design and graphic design.

The style at Sunprime Pollensa Bay will be &#8220;Pollenca chic” and will offer a relaxed Mediterranean ambiance with a soft sandy touch. Designed in natural materials, dark wood, warm sandstone, and crispy linen textiles. The look is the perfect canvas for a stylish vacation. The long white beach of Alcudia Bay and the close walk to the charming old town of Alcudia is a strong inspiration and makes this resort unique for a relaxed holiday experience. BAS created style concept, interior architecture, and design.
Being a long-term partner to Ving, BAS constantly develops and designs hotels located in the Mediterranean area, Canary Islands and Asia. Sunprime is dedicated to adults with high expectations of a relaxed holiday. The design and interior are adapted to the local ambiance and always feature excellent sports activities, food and beverage and spa experiences.

Sunprime Pollensa Bay is located in Mallorca. It is one of the resorts in the Sunprime collection for Ving.

Sunprime Kamala Beach

Classic Suite are spacious one-room suites for two people. With dark woods in relation to white textile layers that create a calm atmosphere.

Sunprime restaurant by the sea. Throughout the project, we have worked with recycling and reusing the interior and furniture.

The interior offers a leisure and relaxed tropical atmosphere with materials and colors inspired by nature. Contrasts in dark wood, rattan and crispy white. Light textiles and plants for shade and freshness. Luxury in the sense of stillness, harmony and nature. A project where recycling and recreating design of interior and furniture has taken a large part, for a sustainable design process.
Being a long-term partner to Ving, BAS constantly develops and designs the hotels located in the Mediterranean area, Canary Islands and Asia. Sunprime is dedicated to adults with high expectations of a relaxed holiday. The design and interior are adapted to the local ambiance and always features excellent sports activities, food and beverage and spa experiences.

Sunprime Kamala Beach, in Thailand is one of the resorts in Sunprime collection for Ving.

Sunwing Resorts

The Sunwing Resorts are located in popular areas and at the best beaches in Spain, Greece, Turkey and Thailand. We have conceptualised and designed many rooms with terraces, balconies and private pools, some great family restaurants, a la carte and buffet, with fantastic views, functional and inviting public areas, appreciated Teen Lounges and fun Minilands for the youngest. We have designed fresh and super modern gyms, fitness areas, and Spa’s with all the latest trends in mind. Our mission is to always work with the Sunwing family as a target group, with a high level of design and comfort. The Scandinavian Design is one of the success factors, welcoming and familiar.

BAS has for many years worked with Sunwing Resorts, by Ving, to develop the concept and to design and develop the conceptual parts.

Sunprime

Patterns, graphic language, image identity and colors could be used both for decoration, navigation, communication and prints.
BAS has in addition to graphic identity and implementation also worked with the design and architecture at the resorts to aline with conceptual ideas. The design concept is created to attract both the Scandinavian and European market.

A new graphic identity made the Sunprime concept visible both at the resorts and in communication. Impact and holiday vibe was created through a flexible and playful identity toolbox that could be implemented at all resorts.

O.B.C.

The idea with O.B.C. is to create a hotel where details matter, where there is room to relax and where family life is in focus.

O.B.C. is a successful hotel concept uniquely created for Ving.

Hemfrid Office

By capturing Hemfrid’s brand values, we wished to create a cohesive experience and created a physical environment illustrating Hemfrid’s personality being warm and joyful, folksy and for everyone. By other means a modern, classic and joyful office! Hemfrid and BAS has also collaborated in creating Hemfrid’s graphic, linguistic and visual identity. In addition, packaging design for Hemfrid’s range of cleaning products. View case at http://basid.se/case/hemfrid/

We are proud to present our work for Hemfrid’s new head office – Sweden’s first and largest company offering home- and family services.

Sandvik Coromant Center

Sandvik Coromant builds and shares unique knowledge and innovative strength that increases their clients’ level of productivity and quality. The new Innovation Center in Sandviken marks the debut of a new way for visitors to experience Sandvik Coromant with body and mind. It will enable Sandvik’s innovators and knowledge experts to interact and collaborate with each other in modern and inspiring physical environments and digital interfaces.

Sandvik Coromant is the world leader in developing tools and methods for the metal-cutting industry.

Thomas Cook Head Office

It is designed to build the brand experience and at the same time enable people working co-creating in the public areas. It is about people, meetings and culture. Openness and cross functions are important parts for a modern working space.
The design is inspired by the resort concepts developed by Thomas Cook. Inspiration from sun, sand and ocean creates an atmosphere that is relaxed, friendly, still efficient and professional.

The new head office for Thomas Cook Northern Europe reopened 2017.

BAS Office Space

For our clients we design lasting interiors that express the essence of their companies, inspire employees and promote well-being while meeting the social and functional needs of their organizations. 
When developing our own BAS office, we had a chance to realize all our ideas on how best to work, meet and create.
We found a dark, unexplored and run-down space that had been used as an archive and turned it into one of the most interesting office spaces in Stockholm. All surfaces and constructions were pulled down and replaced with modern materials. Furniture and décor became a mix of our own design and brands we like to work with. We were challenged to make use of the limited natural light while creating ambiance by using innovative materials and color schemes to make darker areas perfect for co-creation as well as a lab. Benefiting the way we work at BAS, meeting rooms, lounge and other social areas became the heart of the office.
If you are just curious or want to know more about how to change your company’s built environment, give us a call or visit us at Blekholmsterassen 36.

At BAS we believe a well-designed workplace is not only a physical and visual showcase of a company’s philosophy, brand identity and values but an environment that enables people to meet, interact and work in new ways promoting efficiency and social interaction as well as encouraging new ideas and attracting top candidates.

NK Women’s Shoes and Accessories

Together with our client Venue Retail Group, BAS has created a retail concept turning to stylish women expecting a unique shoe-shopping experience highlighting a unique front edge assortment in high fashion, presented in an inspirational and welcoming manner.
The style builds upon a soft geometrical feeling where harmonised choices of materials provide a frame for an exclusive and natural colour palette. With a design that expresses itself through big geometrical shapes in furniture and interior deco, BAS has created a space divided into different areas. Fascinating accessories and props make the store experience vivid and interesting.
BAS has been involved in all stages: retail strategy, concept development and roll-out support.
NK Women’s Shoes &amp; Accessories is situated at NK, the most luxurious and well-known department store in Sweden. The new store opened in 2018 and is situated on the ground floor of NK in Stockholm. Represented brands are for example: Jimmy Choo, Lanvin, Tod’s, Hogan, Sergio Rossi, Acne, See by Chloé, Alexander Wang, Rizzo, ATP Atelier, Eytys, Mulberry and Kenzo.

NK Women’s Shoes and Accessories is the new meeting place for shoe lovers in Stockholm, a shopping-landmark in Stockholm and an international destination for inspiration and passion for shoes.

Kasthall

A spectacular store with a natural, raw elegance enhancing the softness of the products. Keywords are innovation, durability, craftsmanship and personal expression. Raw concrete floors, dark natural colours inspired by the old factory are combined with new technology and innovative solutions for carpet display and samples. To create news and attract new customer groups, a concept has been developed where Kasthall collaborates with exciting artists where the only limitation is a format of 3×3 meters. First up was the famous designer Sandra Backlund.

A new artistic scene in Stockholm displaying unique carpets for the international market.

Teatern

Together with AMF Fastigheter and Ricard Constantinou, BAS has challenged the idea of a food court. Teatern is something completely new, a destination beyond the ordinary. BAS has been highly involved in all stages for both concept and graphic identity, from idea to design and implementation.
Welcome to Teatern, we hope you’ll like it!

We are proud to introduce Teatern, a new food scene at Ringen, Skanstull. A food scene where ten of Sweden’s top chefs will present their take on fast food.

Fitness24Seven

The gyms are open to members at all times. However, the gym is only staffed daytime. This creates challenges, both when choosing materials that are sturdy and easy to maintain and when creating wayfinding and conceptual communication for the different gym features.
Materials, colours and lighting are arranged in straightforward ways to gently nudge members through the different gym zones. Bold graphics and a seamless wayfinding system from digital device to the final work out destination in the gym adds to the experience.
Fuss free, fun and always open means some features needs to shut down but still look nice and attractive. The reception has a wayfinding ”content” menu which corresponds to digital platforms. The F24S Shop can be folded together when unmanned and yet the vending machines and charging station are always open.
A fuss-free navigation system, from your digital device to the gym destination. Easy to find and always open. There are lots of future possibilities to develop personalized digital gym solutions.

Working out in the new F24S gym concept should be a fun and fuss-free experience for the members – and whenever they want to visit the gym. Fitness24Seven is the fastest growing gym chain in the Nordic, Poland, Thailand and Colombia, with over 200 gyms. Open 24/7.

Fältöversten

To renew Fältöversten’s position we started by creating a new galleria concept. By capturing and strengthening the characteristics of Östermalm, we created a unique galleria, with its own local feel. Fältöversten is ’Tradern’ and ’Urbane’ with a golden lining. Here, everyday feels like a Sunday.
One part of the process in developing Fältöversten was to develop a new graphic identity to match the new strategy and concept, as well as the attributes of Östermalm. The identity toolbox is now a strong carrier of the brand in all kinds of interaction and enhances the experience of Fältöversten.

Fältöversten is a city district galleria in Östermalm, Stockholm, owned by AMF Fastigheter.

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